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Reply:4 Read:2066   Mon Dec 13 14:58:40 CST 2021

Chapter 1 Foreword: Will wired earphones be eliminated?

In fact, this year there are a lot of things that seem particularly crazy and are against common sense.
On the one hand, chip shortage. Some manufacturers say that the decline in sale volume is due to the lack of chip (indeed, this is our case). On the other hand, prices were cut drastically during sales promotion of Double Eleven in China (we didn’t).
There are many 3C digital products (computer, communication and consumer electronics) in higher and higher prices. While there are also many 3C products whose prices continue to decline, falling beyond our imagination. For example, during Double Eleven promotion in China, a certain brand of TWS earplugs can even be bought as low as 10USD. Frankly speaking, even for ordinary wired earplugs, it is difficult for us to set this price.
So here comes the problem. Everyone knows that the main reason for the rapid growth of TWS in the past two years are the ease of use and the continuous decline in its price. Now people can get access to the TWS of certain famous brand at the price of 10 USD, then in addition to the niche HIFI earplugs, will there be a market for wired earphones in a broad sense? In addition to the unsatisfactory sound quality of TWS, are there any reasons why people choose wired earphones?

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